Valentine’s Day in Japan: Best Ideas, Gifts and Restaurants

Travel on 14 Feb, 2025

Valentine’s Day in Japan: Best Ideas, Gifts and Restaurants

We all know Valentine’s Day is a time for exchanging gifts, but in Japan, the tradition takes a unique twist—women take the lead by gifting chocolates to men on February 14. This custom, which began in the 1930s, has since evolved into a rich cultural practice where different chocolates symbolize various forms of affection.

If you’re celebrating Valentine’s Day in Japan, discover how you can make the most of it with unique date ideas, thoughtful gifts, and the best places to dine in Tokyo.

Table of contents

History of Valentine’s Day in Japan

In a Tokyo office, a woman in a black sweater hands a thoughtfully wrapped Valentine's Day gift to a man in a suit, their smiles brightening the professional setting.

This unique tradition dates back to the 1930s when a Japanese confectionery company first introduced the idea. However, it wasn’t until the 1950s that clever marketing campaigns turned it into a nationwide phenomenon. Over time, the holiday evolved into a chocolate-giving spectacle, with different types of chocolates symbolizing love, friendship, and even workplace appreciation.

What started as a simple sales strategy has become a beloved cultural tradition, making Valentine’s Day one of Japan’s most exciting and highly anticipated times!

Types of Japanese Valentine’s Day Chocolate

A box of assorted chocolates, including heart-shaped, nut-topped, and variously textured pieces arranged in paper liners, perfect for celebrating Valentines in Japan with a touch of sweetness.

In Japan, Valentine’s Day isn’t just about romance—it’s a full-blown chocolate-giving tradition! But not all chocolates are the same. Each type carries a special meaning, making the holiday even more exciting. Let’s dive into the different types of chocolates exchanged on February 14

Giri-choco (義理チョコ) – Obligation Chocolate

Not all chocolates are given out of love! Giri-choco is meant for colleagues, bosses, and male friends as a polite gesture of appreciation. It’s more about maintaining good relationships than romance, so don’t get the wrong idea if you receive one!

Honmei-choco (本命チョコ) – True Love Chocolate

This is the one that truly matters! Honmei-choco is given to romantic partners, crushes, or husbands as a heartfelt expression of love. Women often go the extra mile by making handmade chocolates to show sincerity and devotion. If you receive honmei-choco, you know you’re special!

Jibun-choco (自分チョコ) – Self-Love Chocolate

Why wait for someone to gift you chocolates when you can treat yourself? Jibun-choco is all about self-love, allowing people (especially women) to indulge in luxurious chocolates as a personal reward. Because who says Valentine’s Day is just for couples?

Tomo-choco (友チョコ) – Friendship Chocolate

Valentine’s Day isn’t only about romance in Japan—it’s also about celebrating friendships! Tomo-choco is exchanged between friends (especially among women) as a fun way to show appreciation and strengthen bonds. Think of it as a sweet way to say, “I’m glad you’re in my life!”

Gyaku-choco (逆チョコ) – Reverse Chocolate

Traditionally, women take the lead on Valentine’s Day, but some men switch things up by giving gyaku-choco to their partners. This “reverse chocolate” trend allows men to express their love first, breaking away from the usual customs. It’s a small but meaningful gesture that adds an extra layer of romance to the holiday!

From romantic confessions to friendly gestures, Japan’s Valentine’s Day chocolates go beyond just sweet treats—symbols of love, gratitude, and connection. 

Recent changes in Japanese Valentine’s Day traditions

In a kiosk within the store, people in uniforms sell chocolates and other packaged goods, reminiscent of Valentines in Japan where sweets convey heartfelt gestures.

While Japan’s chocolate-giving culture has been a beloved tradition for decades, recent years have seen a shift in how people celebrate Valentine’s Day. The long-standing practice of women giving Giri-choco (obligation chocolates) to male colleagues and bosses is now facing growing resistance. Many women feel pressured to spend large sums on chocolates to maintain workplace harmony, turning a fun holiday into a stressful obligation.

In response, several companies in Japan have banned the practice altogether, recognizing it as an unnecessary burden. Instead, Japanese women are redefining the holiday in a way that feels more meaningful. Many now opt to treat themselves with Jibun-choco (self-love chocolates), celebrate friendships by exchanging Tomo-choco with female friends, or put extra care into making Honmei-choco (true love chocolates) for a significant other.

This shift reflects a growing emphasis on personal choice and enjoyment over social expectations, making Valentine’s Day in Japan a more empowering and heartfelt celebration!

What to do for Valentine’s Day in Tokyo

Book a Valentine’s Day dinner in Tokyo

Two people in traditional attire share drinks over a table filled with various sushi and sashimi dishes in a Japanese-style room, capturing the essence of Valentines in Japan.

Whether you’re looking for an elegant fine dining experience, a cosy hidden gem, or a unique fusion of flavours, Tokyo has the perfect spot for your Valentine’s date. From intimate kappo-style counter dining to romantic city views, these five restaurants offer an unforgettable experience for couples. Indulge in premium wagyu yakiniku, delicate kaiseki, or French-Japanese fusion—whatever your preference, these handpicked spots promise a memorable evening of love and exquisite cuisine.

  1. Makiyaki Ginza Onodera
A dimly lit restaurant interior with a wood-fired oven, perfect for a romantic Valentines in Japan, alongside images of a cooked steak and an artfully arranged dish with vegetables.

Escape the city’s hustle and indulge in a romantic dining experience at Makiyaki Ginza Onodera. Nestled on the 9th floor in Ginza, this hidden gem blends French finesse with Japanese tradition, led by Chef Keiichi Terada.

Watch as wood-fired wagyu steak is grilled before your eyes, and end on a sweet note with their famous Basque-style cheesecake. Its warm ambience and open kitchen make it the perfect spot for couples seeking an elevated yet intimate evening.

2. Tendan Saiin

Experience a sophisticated restaurant interior with brown booths and patterned lights, perfect for a Valentines in Japan vibe. Enjoy side images of a rice bowl with egg alongside an exquisite array of raw meat and dishes that evoke culinary artistry.

For a romantic twist on yakiniku, Tendan offers Kyoto-style grilling with a light, dashi-based dip—a refined alternative to the usual thick sauces. Indulge in premium sirloin, melt-in-your-mouth ribeye roll, and savoury local favourites like yukhoe-style raw beef, Kyoto white miso jjigae, and handmade cold noodles.

Planning a special night? Tendan’s Saiin branch, near Nijo Castle, is the perfect spot for couples to enjoy an intimate, authentic Kyoto yakiniku experience.

3. Tendan Gion Honten

Rooftop dining area at dusk, perfect for a Valentine's in Japan; lit tables aglow. Enjoy two dishes: sliced beef with greens and a seafood platter featuring shellfish, beautifully garnished with flowers for a romantic touch.

For couples who love grilled perfection, Tendan offers a Kyoto-style yakiniku experience unlike any other. Instead of traditional thick, sweet sauces, succulent cuts of sirloin and ultra-marbled ribeye roll are dipped in a light, dashi-infused sauce, elevating every bite.

Beyond grilled meats, yukhoe-style raw beef, Kyoto white miso jjigae, and handmade cold noodles add depth to the menu. Nestled near Gion-Shijo Station, Tendan is the perfect spot for a cosy date night or anniversary dinner, where couples can share an unforgettable meal in the heart of Kyoto.

4. Seiwasou

A Japanese-style room with a table and chairs overlooks a serene garden, capturing the essence of Valentines in Japan. To the right, a bento box filled with assorted foods and a plate of crab legs entice with their charm and flavors.

Celebrate love at Seiwasou, a Kyoto kaiseki gem set in an elegant sukiya-zukuri retreat. Savour exquisitely crafted seasonal dishes, from delicate tempura to the signature Shokado bento, all infused with rich, handmade dashi.

Enjoy a private dining experience with serene garden views, then take a romantic stroll through the picturesque chisenkaiyu-shiki gardens. At Seiwasou, tradition meets romance for an unforgettable Valentine’s.

5. Takezaki

A cozy Japanese dining room with a wooden counter is shown, perfect for a romantic Valentines in Japan. Two plates of artfully arranged sashimi and appetizers make the setting even more enchanting.

For couples seeking a romantic, immersive dining experience, Takezaki offers an exclusive kappo-style meal where every dish is prepared before your eyes. Helmed by Chef Takezaki Susumi, formerly of Kyoto’s renowned Kinobu, this reservation-only gem blends innovation with tradition, featuring fruit-forward appetisers, rare seafood, and signature dishes like a hairy crab with fig.

With just six intimate tatami seats overlooking a serene Japanese garden, Takezaki is perfect for a quiet, heartfelt evening together, whether for a special date night, anniversary or simply a night to remember.

Try Chocolate Ramen

A bowl of ramen with dark broth, topped with sliced pork, bamboo shoots, narutomaki, and shredded green onions, served in a decorative bowl perfect for sharing. Experience a taste of Valentines in Japan with this cozy and delightful meal.

Yes, you read that right—chocolate ramen exists, and it’s surprisingly delicious! Menya Musashi has teamed up with Ghana chocolate maker Lotte to create a sweet and savoury masterpiece if you’re up for an adventurous Valentine’s treat. Imagine a rich tomato-based broth infused with creamy milk chocolate, topped with sliced beef, chocolate dumplings, chilli oil, nuts, and mushrooms.

While there’s no official word if it’s on the menu this year, in previous years, this limited-edition ramen (only 20 bowls per Day!) was available at Menya Musashi Iwatora in Akihabara for just S$12.31.

Go On a Romantic Cruise In Tokyo Bay

A boat drifts along a river beneath a bridge, with pink cherry blossoms framing the scene—a picturesque moment perfect for celebrating Valentines in Japan.

For a truly romantic experience, take a private yakatabune boat from Harumi Pier. This traditional Japanese boat offers a peaceful cruise past Tokyo’s famous landmarks, including Tokyo Bay, the Rainbow Bridge, and Odaiba. Enjoy stunning views while relaxing on the boat.

They also offer a kaiseki menu a veteran hotel chef prepared, featuring premium ingredients like matsutake mushrooms, Ise lobster, unagi eel, and wagyu beef, ensuring an unforgettable dining experience.

Pray For Luck In Your Love Life At Shrines

Collage of a traditional Japanese shrine with a red entrance gate, sacred statues, and a smaller red shrine building, capturing the unique charm of Valentines in Japan.

In Japan, visiting shrines to pray for love and happiness is a time-honoured tradition. Some shrines are especially known for granting blessings in love.

For example, the Imado Shrine in Tokyo is famous for matchmaking and is believed to help build lasting relationships. Hikawa Shrine in Saitama is popular with women seeking success in love, while Koi no Ki Shrine in Fukuoka is dedicated to the god of love and offers blessings for both new and existing relationships.

These shrines offer spiritual connections and a deeper understanding of Japan’s traditions surrounding love.

Experience Romance Beneath The Winter Illuminations

An illuminated street, perfect for a romantic stroll during Valentines in Japan, is lined with trees adorned in blue lights, leading to a lit-up tower glowing softly in the night.

Looking to bring a sparkle to your partner’s eyes? A winter illumination might be the perfect way to do it. The beauty of thousands of lights can create a magical atmosphere, setting the stage for a memorable moment together.

Take a romantic stroll, snap a few selfies, and maybe even share a heartfelt declaration of love—it’s like stepping into a rom-com.

The best part? Many illuminations are set up on public streets so that they can visit. That leaves you more to spend on a thoughtful gift or delicious chocolates—a win-win!

Say It With Chocolates And Sweet Treats

At a Godiva chocolate counter adorned with decorative pink signage, people engage warmly as heart-shaped boxes invite gift-givers. Celebrating Valentines in Japan, this scene captures the essence of sweet connections and shared affection.

Looking to make your Valentine’s confession extra special this year? Why not add a box of chocolates or sweet treats to make the moment even more memorable? If you’re all about chocolates, here are some top recommendations for high-quality gifts and sweet treats to surprise your partner.

1. Hills Valentine’s Day 2025 (January 24 – February 14)

Head over to Roppongi Hills, Omotesando Hills, or Toranomon Hills, where 84 stores will offer various chocolates and gifts perfect for Valentine’s Day. Be sure to visit one of these spots for a selection of sweet surprises!

2. Happy Valentine Tokyo Solamachi 2025 (January 24 – February 14)

Celebrate Valentine’s Day high above Tokyo! Tokyo Skytree’s Solamachi shopping mall is hosting a special event with plenty of speciality chocolate shops. You can shop for the perfect gift, take photos at a special photo spot, and even write a wish on a ribbon to tie up. Don’t miss the ice-skating rink at the base of Tokyo Skytree, offering a romantic date opportunity with a discounted double ticket (¥4,000 > ¥2,600).

3. Ginza Sweets Collection 2025 (From January 23)

Explore the luxury shopping district of Ginza, where a special sweets collection event will be held from January 23 to Valentine’s Day. It’s the perfect spot to find exquisite gifts and indulge in sweet delights.

4. Salon du Chocolat 2025 (January 20 – February 14)

Chocolate lovers, this is for you! Head to Shinjuku Isetan for a French-inspired chocolate festival with delicious treats to impress your Valentine.

5. Amour du Chocolat! 2025 (From January 22)

For those who adore the French aesthetic, Nihonbashi Takashimaya is hosting a chocolate extravaganza, and over 100 stores are participating. It’s a must-visit for anyone wanting to go all out this Valentine’s Day.

Glide Into Romance On Ice

Couples and friends glide gracefully on a brightly lit outdoor rink, surrounded by towering buildings and festive, adorned trees. It's a magical night reminiscent of Valentines in Japan, where romance fills the crisp air beneath the twinkling city lights.

Ice skating is the perfect blend of fun and romance, making it an ideal date activity no matter your skill level. Whether you’re a seasoned skater showing off your moves or a first-timer laughing together as you learn, the experience creates lasting memories.

Take your partner for a spin at two of the most charming ice skating rinks in Tokyo — Yokohama Akarenga Rink, located in a beautiful historic red brick warehouse area, or Tokyo Midtown, offering a modern, stylish atmosphere in the heart of the city. Both locations offer a magical setting that elevates the experience, making it even more special.

If you’re looking to explore more ice rinks around Japan, here are some additional spots to consider:

  • Meiji Jingu Gaien Rink
  • KOSÉ Midtown Ice Rink
  • Rooftop Star Skating Rink
  • Edogawa Sportsland
  • Art Rink Yokohama Red Brick Warehouse

Whisper Sweet Nothings Under the Stars at Tokyo Tower

Tokyo Tower, embraced by cherry blossom trees in full bloom, stands majestic against a clear blue sky—perfect for a romantic Valentines in Japan.

It might not be the most glamorous date idea, but it’s unique and will challenge your commitment to each other. Instead of taking the lift, why not walk, trot, or push yourself up the outside stairs to the observation deck of Tokyo Tower? It’s a great way to bond while getting some exercise — and you can save money by booking online.

Once you catch your breath, you’ll be rewarded with a stunning panoramic view of the city’s sparkling lights. As a bonus, you’ll even receive a certificate for your efforts. Not only does this date strengthen your relationship, but physical activity is also a great way to improve your health. After all, they say couples who work out together stay together!

Smell the Love Blossoms

People sitting under blooming cherry blossom trees in a park, enjoying a picnic on a sunny day, reminiscent of Valentines in Japan's idyllic settings.

A walk through a garden of fragrant plum blossoms is the epitome of romance. Pack a picnic with some snacks and a blanket, and you’ve got a date to remember. Head to spots like Yushima Tenjin, Ushi Tenjin, and Hanegi Park, where the beauty of the blossoms will surely set the mood.

If you’re also an orchid enthusiast, don’t miss the Japan International Orchid and Flower Show, running until February 12. For a perfect day trip or weekend escape, consider visiting the early-blooming Kawazu cherry blossoms at festivals in Matsuda and Miura. The vibrant colours and peaceful atmosphere make for an unforgettable romantic experience.

Book a Ryokan With a Private Bath

A wooden bathtub filled with water in a room with dark tiles and wooden walls, exuding a serene atmosphere reminiscent of Valentines in Japan, featuring traditional Japanese bath accessories.
Ikeda Spa Hinoki Onsen Bath

As February marks the end of winter in Tokyo, there’s nothing better than soaking in a warm bath to beat the chill — especially when shared with a loved one. Many ryokans offer private outdoor baths attached to guest rooms for an intimate and relaxing experience.

The best ryokans are often found in Asakusa, a prime location for sightseeing and a romantic night cruise. With everything close by, you’re set for a perfect getaway.

Can’t travel to Japan for Valentine’s Day?

Two people sit together in a bathtub, watching a romantic scene unfold. A bottle of red wine pours in the foreground. Text reads: "Celebrate Valentines in Japan by treating your loved ones to the luxury of red wine and chocolate this Valentine's Day.

This Valentine’s, we’re bringing the spirit of Japanese romance to you with our exclusive couples package, featuring a luxurious pairing of red wine and chocolate. Inspired by the tradition of Valentine’s Day chocolates in Japan, each type represents a different form of affection—from Giri-choco for gratitude, to Honmei-choco for true love, and Jibun-choco for self-care. These chocolates symbolize connection and affection, making them the perfect way to celebrate your love.

Enjoy this unique experience with a partner as you relax and rejuvenate together. Our Ikeda Spa Valentine’s spa promotion not only nourishes the body but also soothes the soul, offering a memorable celebration of love, all without the need for travel.

Refer Friends and Get Free Onsen